![]() Through this ad, I promoted a content piece written specifically for the BFSI segment back in July 2020. Here is an example of a website visits ad. I am sure that a remarketing campaign based on this audience will help you generate high intent leads, assuming that your audience size is decent. They’re the people who have already shown some interest in your web page. Pro tip: Don’t forget to add website visits audience to your remarketing list on LinkedIn. The ad performance is measured based on the number of website visits. This ad will reach people who are more likely to click and can help you land more visitors to a specific web page. Another way of looking at it is as a method to increase traffic to your website. This ad can help you reach customers who may be interested in learning more about your product/service. This goal is the second stage of the AIDA funnel, where you try to generate interest in your buyers’ minds. But they do contribute to moving the consumer a step forward in the buying journey and boosting your brand presence in the market. You may not generate revenue from brand awareness ads directly. And now we were at the front of all those involved in the decision-making process for evaluating our product. It is also an example of Account-Based Marketing (ABM), where I tried to showcase how LeadSquared could cater to all their requirements. The offer showed them exactly what they were looking for. Here’s an ad that I ran with brand awareness as my goal, targeting a particular brand in India. The performance of brand awareness is calculated based on the number of impressions. They can add massive value to your business by helping you build domain authority, boost brand presence, and increase website traffic. However, if you are a newbie in the market and want people to know more about your brand/product/service, I highly recommend you keep some budget for brand awareness ads. For example, you can showcase work culture (like Flipkart), indulge in co-branding activities with partners and influencers (like Burger King), and many more. Still, you can use this goal as a medium to promote your brand values. And I think that’s fair when you’re working for an established brand. Most advertisers overlook this step because they’re under the impression that people already know about their brand. This goal is appropriate when you want people to know about your brand, product, or service. Let’s go into the details of all these goals: 1. Similarly, while running ads on LinkedIn, you must know the type of goal/content you should select to move your consumer to the next step of engagement. Let’s look at a funnel describing the stages a consumer must go through for buying a product or service.Īccording to the AIDA model (Awareness, Interest, Desire, and Action), you must know how and when to communicate with your buyers. You want applicants to fill up a job application.Īudience who are actively looking for jobs with a history of filling up job applications You want your audience to interact with the CTA button on your website. You want your audience to fill up a LinkedIn lead gen form.Īudience interested in your offer with a history of filling up lead gen forms. You want to drive traffic to a particular landing page or a website page.Īudience who are most likely to click on your ad.Īudience who are more active on LinkedIn and are likely to interact with your posts. You want your ad to reach a wider audience or you want the audience to know about your product.Įveryone will see the ad on their LinkedIn feed. You can refer to the following table while selecting the goal for your ad. When you hover over an objective, it will open a description pop-up to help you understand the purpose better. For example, if you want to increase sign-ups for newsletters, website conversions can be your ad objective.Įvery ad you create will have a specific goal. That is, what do you want to achieve from your ads. The process of creating an ad campaign starts with setting up an objective for your ad. Let’s break the article down into three parts: While my learnings will help you head in the right direction and avoid the mistakes that I made early on, you should constantly experiment and treat only your numbers as your guiding light. And no strategy is one-size-fits-all. That stays true for this as well. So, let’s get started.Īny ad specialist worth their salt knows that digital advertising is all about constant testing. Here, I will be sharing my personal experience and the dos and don’ts to help you get the desired results. After running more than 500 campaigns across different geographies, objectives, and formats, I have learned some techniques to improve their performance and ROAS.
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